It’s official...Dance music has gone mainstream. Artist like Afrojack, David Guetta are getting
insane amounts of radio airplay. Avicii’s
‘Levels’ can be heard in countless commercials and Miami superstar Pitbull is
throwing his lyrics onto a sample of 'Nightcrawlers,’ ‘Push The Feeling On!’ There’s no denying that the huge amounts of
attention, money and a new generation of fans has pushed this once
“underground” genre into the minds of people, nationally and globally.
Fortunately, this isn’t a bad thing. Electronic dance music has become a force to
reckon with, in 2012, as popular music artist such as Usher, Nikki Minaj, Rihanna
and Madonna have learnt to embrace club music. At the 2012 Grammy Awards, the ceremony featured
its first tribute to dance music and was honored with performances from
industry heavyweights’ David Guetta and Deadmau5, rappers Chris Brown and Lil
Wayne, and The Foo Fighters, highlighting the fusion of genres into one entity.
French DJ David Guetta was one of the first DJs to bridge
the gap between electronic music and create a new and improved standard of pop
music. His latest two-disc album
“Nothing But The Beat,” featured collaborations with some of pop’s biggest
stars and peaked at number five on the Billboard 200 album chart in late 2011. True, there are some artist collaborations
that have failed (Nikki Minaj’s Pink Friday: Roman Reloaded) and been slammed by
industry critics, but, everyone learns through their mistakes. While dance and house music thrived in Europe
in the early 2000s, it was only recent that DJs started getting recognition in
America.
One can say that DJs are the “new rock stars”! Take
DJPeoples for example. They are a company based out of Miami, Florida, and they
have worked with some of the biggest names in the retail, corporate, fashion
and hospitality industries (D&G, Louis Vuitton, Red Bull, Neimen Marcus,
Ritz Carlton, among others). DJPeoples’ team consists of influential music,
design and marketing professionals that fuse their creativity along with a side
of business, to provide their clients exciting sales-driven campaigns and
events worth talking about. Using
state-of-the-art equipment and technology, a large network of the coolest and
hippest DJs, they provide companies with an exciting and electrifying way to
elevate their brands within the DJ world.
It’s a new and exciting twist in the world of entertainment
business and DJPeoples has stepped away from traditional marketing techniques
to use the power of music to keep customers engaged and entertained, while
allowing them to shop and spend. Their
DJ services and products include equipment rentals, sound, stage and lighting setup, and also custom designed DJ booths, all of which are tailored around the brand message, event theme and purpose. What you get is an event that is encircled around the company's brand message and leaves the clientele with a lasting impression and a want for more! Don’t believe me? Try this on for size. David Chiovetti, who is the VP of
Marketing for the Guess? Corporation said: “DJPeoples has helped Guess in
creating our entire DJ program from the beginning by supplying and running our
DJ events and bookings to designing, building and shipping DJ booths to all of
our retail locations. There is no company that does what they do. Period.” If
you want more information, visit DJPeoples’ website: www.djpeoples.com.
